Google officially shut down its popular URL shortener Goo.gl in 2019 — leaving millions of users looking for alternatives.

If you're still searching for a fast, free, and reliable URL shortener that can replace Goo.gl, you're in the right place.

Here are the top free alternatives that give you the same simplicity — and even more features.

1. Linkolla — Fast & Powerful Goo.gl Alternative

Linkolla is one of the best modern replacements for Goo.gl. It’s clean, fast, and offers features that even Google never had.

✅ No registration required
✅ Instant link shortening
✅ Real-time click tracking (countries, devices, time)
✅ Password-protected links
✅ Custom slugs like linkolla.com/your-name
✅ Works perfectly on mobile and desktop

Whether you're sharing links on social media, via email, or in your team chat — Linkolla is a complete free solution with zero limits.

👉 Try it now at Linkolla.com

2. Bitly (Free Plan)

Bitly is a big name in the link shortening world. It offers:

Basic click analytics
Custom links (limited)
Account-based dashboard
However, most advanced features (like branded domains, full stats, and link protection) require a paid plan — making it limited compared to Linkolla.

3. TinyURL

TinyURL is a classic service that’s been around for decades. It's super simple and doesn’t require an account.

Pros:

Easy to use
Custom aliases
No signup needed
Cons:

Outdated design
No advanced tracking
No password protection

4. Rebrandly

Rebrandly focuses on branded short links. If you're a marketer or brand manager, this tool is for you.

Pros:

Branded domains
UTM builder
Team access
Cons:

Requires account
Free plan is limited
Link stats may be delayed

Why Linkolla Is the Best Overall Replacement

Among all these tools, Linkolla stands out by offering:

🔒 Password protection
📊 Full analytics
✏️ Link descriptions
🧠 No account required
🚀 Lightning-fast performance
It’s a modern Goo.gl replacement that works instantly and gives you full control over your links — for free.

Final Thoughts

Google's Goo.gl may be gone, but better options are now available.
If you're looking for a free, simple, and powerful short link tool — Linkolla is the #1 choice in 2025.

👉 Start shortening your links at Linkolla